Location or more specifically, positioning is truly everything. In order to meet the right contacts in the field that you would like to conquer, it is imperative to network at the places where the key players in that particular field hang out. When my brother told me how much the hotel he booked would cost, I nearly lost it. Shortly after I got to the hotel, I quickly realized why it was so important to stay at the hotel he selected. Not only was it the most beautiful hotel in Lago, every body hangs out in the lounge of my hotel. The restaurant is always packed with major players in the Nigerian entertainment and media industries. The number of contacts that we have made here are priceless. Sometimes, when I just come down to grab a drink or go to the gym, I meet someone that turns out to be the director of this major media outlet or the Managing Director of that Television or cable network. You have to be in it to win it.
I was recently told the story of an insurance salesman who set up spies in all service industries. He even had spies in the airline business. His look outs would inform him of when a wealthy person would be flying on a particular airline to London in addition to what seat number they would be in. The salesman would then purchase a seat on the same flight next to them. He would get on the plane and then chat them up. Many times on international flights, strangers bond over fear of death especially when there is a bit of turbulence. The saleman would bond with the wealthy individual and then sell them insurance. When the plane lands, the salesman would have closed the deal. He then turns right back around, gets on the next flight and returns home. Mission accomplished!!
You have to stand in the path of traffic in order to catch fish!! That is the only way to make things happen for yourself.
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