UGANDAN OLYMPIC GOLD MEDALIST GETS $80,000 CHECK, HEROES WELCOME

A Ugandan marathoner who won the nation’s first Olympics gold medal in 40 years returned home to a hero’s welcome and a check for $80,000. Stephen Kiprotich, 23, was virtually unknown in Uganda before he stunned his Kenyan challengers, who were heavily favored to win the marathon during the London Olympics. His unexpected win sparked… [Continue Reading]

MARLEN ESPARZA: FIRST AMERICAN FEMALE BOXER TO WIN OLYMPIC BOXING MATCH

Marlen Esparza’s CoverGirl smile lit up the room as she posed for pictures with family and friends and embraced her newest confidante, BALCO founder Victor Conte. Esparza, a 110-pound boxer, was savoring every moment of what was a historic day for the once-mighty U.S. boxing team, which is now a mess. Esparza, though, became the first… [Continue Reading]

7 AWESOME OLYMPICS CAMPIGNS TO INSPIRE YOUR MARKETING

We’re knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. Hmmm … seems like a perfect opportunity for marketers, no? Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. And… [Continue Reading]

MARIA FOWLER, THE DUMBEST GIRL IN THE WORLD!!

There are sometimes occasions when it is  safer to Google something before posing a question on Twitter. And Maria Fowler found herself caught out  rather when she posted an innocent question last night. During the Olympics opening ceremony, the  25-year-old tweeted: ‘Ahhh wish I was there so bad. Muhammad Ali. No disrespect  though but why… [Continue Reading]

RYAN LOCHTE BEATS MICHAEL PHELPS TO WIN FIRST USA GOLD MEDAL

Ryan Lochte captured the United States’ first gold medal of the 2012 Olympic Games on Saturday, soundly defeating rival swimming great Michael Phelps in a highly anticipated men’s 400-meter individual medley, while China blazed past its rivals throughout the day to secure a Games-best four gold medals. Brazil’s Thiago Pereira secured silver in the individual… [Continue Reading]

USA OLYMPIC TEAM UNIFORMS MADE IN CHINA: WHAT HAPPENED TO ‘MADE IN THE USA’

The U.S. Olympic Committee is defending sponsor Ralph Lauren’s uniforms for the opening ceremonies at the London Games after it was revealed that American athletes will be wearing clothing manufactured in China. The controversy erupted this week after reports emerged that the clothing unveiled by the American design company sport “Made in China” labels, generating… [Continue Reading]

WHY DO SO MANY GREAT SPRINTERS LIKE USAIN BOLT COME FROM JAMAICA?

When the fastest men on the planet contest the Olympic 100 meters final in London on August 5, it will be a major upset if the winner does not come from the small Caribbean island of Jamaica. Injuries or false starts aside, Usain Bolt will take center stage as he bids to retain the title… [Continue Reading]

RYAN LOCHTE: THE MAKING OF AN OLYMPIC SEX SYMBOL

I worked on a fashion editorial with Ryan Lochte a little while back, which featured 6 athletes representing their individual sports. I represented for boxing and he did for swimming. Ryan has since then blown up in the sports branding realm and with his recent defeat of Michael Phelps, the sky is the limit. Looks… [Continue Reading]

STEPHANIE RICE, OLYMPIC GOLD MEDAL SWIMMER, CRITICIZED FOR WEARING RACY SWIMSUIT

Swimmer Stephanie Rice, who swims for a living while wearing a swimsuit in a swimming pool, is catching flak in her native Australia for tweeting a picture of herself in a swimsuit. The nerve of some people. The three-time gold medalist took the shot of herself wearing a birthday gift from designer Ellie Gonsalves and… [Continue Reading]

ALLYSON FELIX, JENEBA TARMOH, DEAD HEAT AT OLYMPIC TRIALS: COIN TOSS MAY DECIDE WINNER

Bobby Kersee is struggling to make heads or tails of USA Track and Field’s new procedures designed to help break the third-place tie between Allyson Felix and Jeneba Tarmoh in the women’s 100 meters at the Olympic trials. Heads or tails just might be what decides it. The scenarios involve either a coin toss or… [Continue Reading]

IS YOGA AN OLYMPIC SPORT?

There is a big movement to make yoga an Olympic sport. Are yoga practioners athletes? Many people will argue that yoga is not a sport at all. I have never been a Yoga person, but can respect the feats of strength, flexibilty, balance, focus and agility it takes to perform some of the movements in… [Continue Reading]

DAVID BECKHAM TO CARRY LONDON 2012 OLYMPIC TORCH FROM GREECE TO UK

There is a lot of excitement in the air in Greece this morning. I should say that there are a lot of excited women in Greece this morning. They are not excited because of their suffering economy. They are not excited about because of the austerity measures in their country. They are excited because David… [Continue Reading]